Every TinyTechGuides article in one place: 90 practitioner pieces on AI, data and analytics, and B2B marketing by David Sweenor, plus 70 step-by-step prompt workflows for B2B marketers from the TinyTechGuides Substack. Browse by topic or see everything newest first, each with a one-line summary.
Jump to: Artificial Intelligence (42) · Data and Analytics (13) · Marketing (35) · Prompt Workflows (70)
Looking for podcast conversations? Browse the Data Faces Podcast episodes.
Artificial Intelligence
| Article | Summary | Date |
|---|---|---|
| The AI slowdown already happened inside your company | The AI slowdown already happened in the enterprise: 56% of CEOs see no AI payoff yet. Why human in the loop keeps AI stuck, and three fixes to start. | Sep 2026 |
| AI’s 3 Ws are killing enterprise ROI | Explore the 3 Ws of AI and understand why organizations struggle to achieve their ROI targets amid rapid AI deployment. | Apr 2026 |
| AI Agents – State of the Union with Sanjeev Mohan | Former Gartner VP Sanjeev Mohan unpacks AI agents for business leaders. Learn why data quality beats model size, how to build effective infrastructure, and what keeps AI agents from scaling. Practical insights from Davos 2024. | Feb 2025 |
| The Best of AI in 2024: Must-Read Articles for Success in 2025 | Discover the top AI trends, challenges, and strategies from 2024 in our Year in Review. Explore must-read articles on generative AI, business applications, ethics, and strategic insights to prepare for success in 2025 and beyond. | Dec 2024 |
| Who Watches the Watchman? Managing Cats, Eggplants, and AI Risks | Explore the balance between utility and safety in AI with insights into Large Language Models (LLMs), their governance, risks, and the roles of CDAOs and CIOs. Learn strategies for responsible innovation in the evolving AI landscape. | Dec 2024 |
| Mind Your AI Manners: The Bottom-Line Impact of Cultural Intelligence | Discover how politeness and cultural nuances shape AI performance globally. Learn why CIOs and CTOs must adapt LLMs to local norms for optimized deployments, improved customer experiences, and better business outcomes. | Dec 2024 |
| The Yes-Man in the Machine: Avoiding the AI Sycophancy Echo Chamber | Discover the hidden risks of AI sycophancy and echo chambers. Learn how overly agreeable AI systems can amplify biases, derail decision-making, and erode trust—and what business leaders can do to guide AI toward truth and objectivity. | Nov 2024 |
| Generative AI: Turning Hype into Real Business Value—Insights from My Conversation with Yves Mulkers | Discover insights from David Sweenor and Yves Mulkers as they discuss generative AI, its business applications, and the journey from concept to practical implementation. | Nov 2024 |
| AI Isn’t Enough: The 5 LLM Patterns That Separate Talk from Action | Discover the 5 essential AI patterns—Author, Retriever, Extractor, Agent, and Forecast-Recommend—that are driving real business outcomes. Learn how enterprises are leveraging these frameworks to unlock productivity, streamline workflows, and predict future trends. Avoid costly mistakes and stay ahead by applying these actionable insights today. | Oct 2024 |
| Why LLM Patterns Are the Key to Enterprise Success – And Why Ignoring Them is a Mistake | Discover practical insights and actionable strategies for harnessing the power of generative AI patterns in real-world business applications. Explore use cases, governance tips, and industry trends in this essential guide for executives looking to drive meaningful AI transformation. | Oct 2024 |
| How to Build a Compelling Business Case for Generative AI | Explore how building a business case for generative AI can provide a competitive edge for enterprises. Learn practical strategies for identifying high-impact AI opportunities, managing costs, and calculating ROI to ensure success. | Sep 2024 |
| Are You Data-Driven, Insight-Driven, or AI-Driven | Explore the journey from data-driven to AI-driven organizations. Learn key differences, benefits, and challenges of AI adoption. Discover how leading companies leverage AI for competitive advantage and improved decision-making. | Aug 2024 |
| The Rise of AI Agents: Harnessing Autonomous AI to Drive Business Results | AI agents are transforming business operations with autonomous decision-making and task execution. This article explores their capabilities, applications, benefits, and challenges, providing insights for leaders to harness AI agents responsibly and gain a competitive edge. | Aug 2024 |
| Garden Party: Using LLMs for OCR and Data Analytics | Discover how AI and large language models (LLMs) can revolutionize your gardening data analysis. Learn to digitize handwritten notes, combine data sources, and uncover valuable insights to maximize your garden’s productivity and yields. | Jul 2024 |
| Generative AI Deployment Strategies | Discover the best strategies for deploying generative AI in your organization. This guide for CIOs and CTOs covers off-the-shelf products, APIs, retrieval augmented generation, fine-tuning, and DIY approaches, and provides a decision framework for selecting the right deployment strategy based on use cases, costs, organizational aptitude, security, governance, and implementation simplicity. | May 2024 |
| The Generative AI Hammer. Is Everything a Nail? | Generative AI offers immense potential, but it’s not a one-size-fits-all solution. This strategic guide helps business leaders identify the right use cases for generative AI by understanding its strengths, limitations, and how to combine it with traditional AI techniques for optimal results. Learn how to align generative AI with business objectives, ensure data quality, address ethical concerns, and choose the best deployment approach to drive innovation and growth. | May 2024 |
| Escaping Generative AI Mediocrity | Unlock the true potential of generative AI and avoid mediocre results. This guide explores three common pitfalls – overreliance on technology, blindly accepting outputs, and not asking the right questions – and provides actionable strategies for fostering a culture of curiosity, critical thinking, and innovation with AI. | Apr 2024 |
| AI Oversight: Implementing Governance Policies for a Competitive Advantage | Dive into Part 2 of our AI Governance series: Uncover strategies for leveraging AI governance as a competitive edge, ensuring ethical practices, and fostering innovation within your organization for a successful AI journey. | Mar 2024 |
| AI Oversight: Crafting Governance Policies for a Competitive Advantage | Discover how AI governance can serve as a strategic asset for your business, driving innovation and competitive advantage while ensuring ethical use of AI technologies. Learn to navigate the dynamic regulatory landscape with a proactive, adaptive approach. | Mar 2024 |
| For Generative AI, Metadata is All You Need | Discover the pivotal role of metadata in enhancing generative AI, making data not just accessible but insightful. This comprehensive guide explores how active metadata transforms AI applications, ensuring efficiency, relevancy, and strategic innovation. Dive into practical case studies and learn to leverage metadata for competitive advantage, driving your organization towards a data-driven future. Perfect for CIOs, CTOs, and digital leaders ready to unlock the full potential of their AI initiatives. | Feb 2024 |
| The Illusion of Control: Generative AI and the CIO’s Dilemma | Explore the intricate balance of managing generative AI in ‘The Illusion of Control: Generative AI and the CIO’s Dilemma.’ This insightful blog delves into the complexities of AI guardrails, offering CIOs strategies for policy, technology, and human-centric controls to navigate the unpredictable AI landscape. | Feb 2024 |
| Future-Proof Your IT: The CIO’s Guide to Generative AI Vendor Selection | Discover key insights for CIOs in adopting generative AI with our comprehensive guide. Learn about essential considerations for data ownership, privacy compliance, and effective AI integration in enterprise IT systems. This article provides a strategic roadmap for CIOs to navigate the complexities of generative AI implementation, ensuring a future-proof and compliant IT infrastructure. | Jan 2024 |
| Preparing for the Future: A CIO’s Roadmap for Generative AI | As a CIO navigating the dual perspectives on generative AI — the alarmists’ fears of AI sentience and the idealists’ views of it as a universal remedy — the key is finding a practical middle ground. The year 2024 brings a sobering reality of economic adjustments, yet generative AI holds promise amidst these challenges. This article presents a strategic guide for integrating generative AI within organizations, balancing innovative potential against ethical, operational, and risk considerations. It is a comprehensive roadmap for CIOs to leverage generative AI for enhanced business processes and competitive edge. | Jan 2024 |
| Will AI Take My Job? Maybe. | Explore the impact of AI on employment and how to stay ahead in “Will AI Take My Job? Maybe. What You Can Do to Remain Relevant.” Unpacking the evolution from mechanization to AI, this article delves into the potential job market transformations and practical strategies for individuals and businesses to adapt and thrive in the Age of AI. Join the conversation on adapting to AI’s inevitable revolution by investing in skills and innovation. #AIJobs #FutureOfWork #SkillDevelopment | Jan 2024 |
| The 12 Hidden Risks of ChatGPT and Generative AI | Explore the unseen challenges of generative AI with ‘The 12 Hidden Risks of ChatGPT and Generative AI’. This comprehensive guide delves into the potential pitfalls of widespread AI use and offers actionable countermeasures for individuals and businesses. From addressing the issues of data privacy and misinformation to understanding the impact on jobs and the economy, this article sheds light on the importance of cautious implementation and robust risk frameworks. Perfect for tech leaders and enthusiasts seeking to navigate the evolving landscape of AI responsibly. | Jan 2024 |
| Mission AI-possible: Safeguarding Your Business with Self-Destructing LLMs | Explore the intersection of AI safety and business strategy in ‘Mission AI-possible: Safeguarding Your Business with Self-Destructing AI’. This article delves into the risks and ethical considerations of fine-tuning large language models (LLMs), drawing parallels with self-destruct mechanisms in spy movies. Learn about innovative approaches like Meta-Learned Adversarial Censoring (MLAC) and their implications for AI safety in the business world. A must-read for CEOs and leaders navigating the evolving landscape of responsible AI usage. | Dec 2023 |
| Generative AI’s Powers and Perils: How Biden’s Executive Order is Reshaping the Tech Landscape | Explore the strategic impact of Biden’s Executive Order on generative AI’s potential and risks in our comprehensive guide. Uncover how this landmark directive shapes the tech landscape, addresses AI ethics, and sets new standards for innovation and safety. Perfect for business leaders seeking to navigate AI regulation and leverage ethical AI practices for competitive advantage. | Dec 2023 |
| The Six Generative AI Model Types & Real-World Use Cases | Discover the transformative power of Generative AI in business with “The Six Generative AI Model Types & Real-World Use Cases,” providing insights into how various AI models can enhance creativity and efficiency across industries. | Dec 2023 |
| Decoding The AI Bill of Rights | “Decoding The AI Bill of Rights: A Strategic Guide for Business Leaders” is an essential read for corporate leaders looking to navigate the complex landscape of AI regulation and ethics. Learn how adhering to AI principles can mitigate risks and offer a competitive edge. | Dec 2023 |
| Ensuring Your Business Isn’t Trapped by AI Misinformation | Explore the intersection of business and AI with “Navigating the Generative AI Matrix,” a thought-provoking guide to discerning truth in AI-generated content. Avoid the pitfalls of AI misinformation and enhance decision-making with the Chain-of-Verification method. | Nov 2023 |
| Generative AI vs. Traditional AI: What’s Better? | Delve into the evolving landscape of AI with “Generative AI vs. Traditional AI: What’s Better?”—a comprehensive analysis comparing the creative and analytical capacities of AI technologies and their applications in modern business. | Nov 2023 |
| Exploring ChatGPTs Advanced Data Analysis Capabilities | Discover the power of synthetic data and ChatGPT in survey analysis. Unlock advanced insights, ensure data privacy, and elevate your analysis with high-quality synthetic data generation. Learn how ChatGPT can enhance your survey analysis process. | Nov 2023 |
| Generative AI’s Real-World Use Cases that Create Value for Insurers | Explore the transformative potential of generative AI in the insurance sector. Discover key emerging patterns and how they’re revolutionizing processes from underwriting to claims processing, aiding insurers in delivering hyper-personalized services, ensuring compliance, and fostering a culture of continuous innovation. Uncover insights on how adopting generative AI can provide a significant competitive advantage, redefining the future of insurance. | Nov 2023 |
| Generative AI’s Force Multiplier: Your Data | Explore the transformative potential of Generative AI in business through contextualizing Large Language Models (LLMs) with your unique organizational data. This comprehensive guide delves into building, fine-tuning, or buying AI solutions, and enhancing them via Retrieval-Augmented Generation and Prompt Engineering to gain a competitive edge. Discover how adapting AI to understand your business’s unique context, fueled by your data, can be a game changer in the era of ChatGPT, Meta’s AudioCraft, and Midjourney. | Oct 2023 |
| Regulating Generative AI | How Well Do LLMs Comply with the EU AI Act? In June 2023, the US government announced a set of voluntary AI guidelines that several prominent companies agreed to follow — including Anthropic, Meta (Facebook), Google, Amazon, OpenAI, and Microsoft to name a few.[1]This is a great step for the US, but unfortunately, it has always lagged behind the European Union in AI regulations. In my previous post Generative AI Ethics: Key Considerations in the Age of Autonomous Content, I explored the EU AI Ethics Framework and provided a set of considerations for implementing the framework when large language models (LLMs) are used. This blog focuses on the draft EU AI Act and how well LLMs abide by the draft legislation. | Sep 2023 |
| Generative AI Ethics | With all the hubbub surrounding generative artificial intelligence (AI), there are an increasing number of unanswered questions about how to implement this transformative technology responsibly. This blog will review the European Union (EU) AI ethics guidelines and discuss key considerations for implementing an AI ethics framework when large language models (LLMs) are used. | Jul 2023 |
| GenAIOps: Evolving the MLOps Framework | Now that we have a better understanding of generative AI, key uses, challenges, and considerations, let’s next turn to how the MLOps framework must evolve–I have dubbed this, GenAIOps and to my knowledge, am first to coin this term. | Jul 2023 |
| AI Entropy: The Vicious Circle of AI-Generated Content | Explore model collapse in AI and how it mirrors the cloning chaos in the film Multiplicity, impacting intelligence and effectiveness. | Jul 2023 |
| Business Applications of Generative AI | Unlock the potential of Generative AI for your business! Discover how Generative AI can revolutionize industries, automate tasks, and enhance creativity. Learn about its applications, benefits, and challenges, and get started with our comprehensive checklist. Explore the future of AI-driven innovation and make informed decisions to harness its power for growth and efficiency. | Jun 2023 |
| Busting AI Myths: Getting Started with AI | Busting AI Myths debunks common misconceptions about AI in the business world and offers a practical guide for integrating AI and machine learning into analytics strategies to drive smarter decision-making. | May 2023 |
| Four Steps to Remove AI Waste | “Removing Analytics Waste for Smarter Decision-Making” delves into how organizations can streamline their decision-making process by efficiently utilizing analytics, reducing waste, and empowering their workforce for better business outcomes. | May 2023 |
| Beyond the Hype, Towards a Pragmatic Definition of Artificial Intelligence | Explore the fascinating world of artificial intelligence. This artificial intelligence book demystifies its impact on humanity and business. | Mar 2023 |
Data and Analytics
| Article | Summary | Date |
|---|---|---|
| The $40B Reason Enterprise AI Projects Fail: It’s Not the Tech | Why do 95% of enterprise AI projects fail despite $40B investment while employees succeed with $20/month tools? A Fortune 500 AI leader reveals the real problem isn’t technology—it’s culture. Learn how to join the successful 5%. | Sep 2025 |
| From “AI-Ready” to AI Reality: Why Actionable Data Strategies Beat Endless Planning | Learn to build trustworthy AI with AI-ready data. Shane Murray discusses AI governance, data quality for GenAI, RAG’s truth, and why building beats planning. | Jun 2025 |
| The Grandmother Test: Building AI Trust Beyond Technology | Robert Lake, a 30-year data science veteran, reveals why AI trust begins with core values, not technology. Learn practical approaches to building trustworthy AI systems, including the “grandmother test,” balancing probabilistic outputs with business certainty, and establishing effective leadership accountability frameworks. Essential guidance for data science, IT, and business leaders implementing AI solutions. | Apr 2025 |
| Beyond the AI Hype: What 20% of Companies Get Right | BARC research reveals why 20% of companies succeed with technology initiatives while others struggle. Get actionable insights on data quality, workforce planning, and ROI measurement. | Feb 2025 |
| The Gorilla in the Quadrant: Why Your Data and AI Governance Strategy Needs More Than Gartner’s Report | What is the state of the Data and Analytics Governance Platform market? Gartner’s latest Magic Quadrant report offers key insights for CDAOs and data governance professionals, highlighting leading vendors, market trends, and essential capabilities for effective data governance. | Jan 2025 |
| Data-Centric AI: A New Approach to Making Business Decisions | Discover how Data-Centric AI is revolutionizing business decision-making by prioritizing data quality over complex algorithms. Learn about the benefits, implementation strategies, and tools that can help your organization achieve more accurate, reliable, and scalable AI solutions. | Jul 2024 |
| It’s the Data, Stupid | Unlocking AI’s potential requires more than just selecting the right models – it demands a comprehensive approach to advancing data maturity. Discover the four key pillars of data leadership, literacy, search & discovery, and governance that set data-driven organizations apart. Learn how Lufthansa developed effective data leaders and why empowering frontline teams is crucial for AI success. | Jun 2024 |
| AI Oversight: Strategic Imperatives for Successful AI Governance | Unveil key AI governance strategies for business excellence in the final part of our series—optimize AI for value creation and market leadership. | Apr 2024 |
| Author Interview: Mastering Modern Data Stack | Discover exclusive insights from Nick Jewell, the author of a bestselling book ranked #6 on Amazon UK. Dive into his motivation for writing the book and gain access to stories, best practices, and recommendations for business leaders and data professionals. Don’t miss out on this opportunity to gain valuable knowledge and purchase the book today. | Oct 2023 |
| From Lock and Key to a Modern Data Stack: A Dive into Nick Jewell’s Data-driven Journey | Discover a comprehensive guide to the modern data stack in our book. Gain valuable insights and tips from industry experts, explore real-world case studies, and learn step-by-step tutorials for setting up your own data stack. Perfect for IT professionals looking to harness the full potential of data. | Oct 2023 |
| The Art of The AI KPI | Harness the power of data as a renewable resource for your organization with “AI KPIs – Car Dashboard,” a guide exploring strategic KPIs for leveraging data, analytics, and AI to drive sustainable business transformation and growth. | May 2023 |
| Crossing the AI Chasm | Crossing the Analytics Chasm outlines the critical role of analytics in decision-making and how organizations can bridge the gap between data investment and establishing a data-driven culture for enhanced efficiency. | May 2023 |
| Why Organizations Need to Double Down on Analytics to Drive Innovation | Amid dynamic marketing conditions and post-pandemic challenges, “Double Down on Analytics” guides businesses on prioritizing analytics investments to leverage new growth opportunities and build a resilient, innovation-driven future. | Apr 2023 |
Marketing
| Article | Summary | Date |
|---|---|---|
| A fresh Claude beat my battlecard prompt workflow | A fresh Claude wrote a better battlecard prompt than my 2025 version. Here’s what AI GTM engineering adds once prompts come cheap, and 3 questions to ask. | Oct 2026 |
| What AI GTM engineering is | Three people counted the same job and got three answers. A working definition of AI GTM engineering, and why the scarce skill is not the engineering. | Sep 2026 |
| When Claude goes down, does your marketing stop? | Claude went down mid-deadline. I switched to Codex and kept working. Why your context and workflows belong in files you own, not in a vendor’s product. | Sep 2026 |
| The AI tell hiding between your sentences | Stop counting em dashes. Unearned transitions show where AI-assisted writing fakes logic and where your draft needs real thinking. | Aug 2026 |
| Claude memory for marketing, six months in | Six months running marketing ops on Claude: why the real memory is your whole project folder, not the feature, and what compounds and what to delete. | Jul 2026 |
| Turn your prompt workflows into Claude skills | Turn reusable prompt workflows into Claude Skills with a practical PMM example, SKILL.md template, and conversion prompts. | Jun 2026 |
| Convert the marketing prompt workflows you’ve already written | Unlock the power of marketing prompt workflows and learn how they can improve your messaging and overall marketing effectiveness. | May 2026 |
| The Claude folder most marketers can’t find | Most marketers can’t find Claude’s memory folder on a Mac. Here’s the path, why Finder hides it, and the symlink that surfaces it. | May 2026 |
| Is your Claude marketing OS a little quirky? | Is your Claude marketing OS quirky? Skills are only part of the recipe. The four components that compound: Skills, CLAUDE.md, memory, MCPs. | May 2026 |
| Marketing moats: what of that? | Explore the concept of a marketing moat 2026 and understand how it defines competitive advantage in a changing landscape. | May 2026 |
| The marketer’s case for Claude Code | Get started with Claude code for marketing easily. Discover tips on which mode to use for effective team collaboration and marketing success. | May 2026 |
| The buying-committee mistake killing your enterprise deals | Dive into the world of B2B buying and discover why personas alone are not enough for effective marketing strategies. | Feb 2026 |
| Why most “thought leadership” dies after one post | Uncover the secrets of thought leadership for creating memorable content that gets shared and cited in your industry. | Feb 2026 |
| How to Spot AI Content: When Writing Lacks Personality | our prospects can’t tell you apart from competitors. Learn why AI-generated content lacks personality—and what the Cary Grant of pigs can teach you about standing out. | Oct 2025 |
| How to Spot AI Content: When Writing Becomes Lego Instructions | AI turned content into LEGO instructions. Learn how rigid templates train prospects to ignore you—and the one technique that actually works. | Oct 2025 |
| How to Spot AI Content: The Humanizer Trap Destroying Your Writing | Discover why humanizer prompts make your content worse, not better. Learn to spot the 2-3, 1, 2-3 pattern destroying authentic brand voice and what actually works for genuine marketing content. | Sep 2025 |
| Punctuation Pandemonium: When AI Content Goes Wild | Discover how AI’s punctuation addiction exposes bot-generated content. Learn to spot em dash overuse, colon catastrophes, and formulaic structures that reveal robotic writing in marketing copy. | Sep 2025 |
| How to Spot AI-Generated Content: Red Flags Every Marketer Must Know | Discover the linguistic red flags that expose AI-generated content destroying your brand voice. Learn how product marketers can spot robotic copy patterns and reclaim authentic writing that converts. | Aug 2025 |
| The Great Enshittification of the Written Word | Explore the world of AI generated content and its impact on storytelling and literature in today’s digital age. | Aug 2025 |
| Gartner’s Four-Box Foreteller of Fortunes (and FUD) | Navigating the Gartner DSML Magic Quadrant process? This guide for PMMs offers a realistic look at vendor rankings and the truth behind the dots. What really drives placement? | Jun 2025 |
| Don’t Trust Your AI With Dates: The Calendar Blindspot | Discover how LLMs struggle with basic calendar functions and learn practical solutions for product marketers. I caught my AI confidently matching incorrect days to dates—here’s how to prevent these errors from derailing your campaigns while still leveraging AI’s creative strengths. | Apr 2025 |
| Your LLM’s So Smart It’s Missing the Pepperoni | Discover why even advanced LLMs struggle to read tables in your marketing frameworks and learn a simple “Doc Approach” solution that ensures your AI tools accurately capture your messaging’s essential elements without missing the pepperoni. | Mar 2025 |
| The Art and Science of Prompt Workflows: Scaling B2B Content with AI | Discover the art and science of prompt engineering to scale your B2B content with AI. Learn insider secrets to build high-impact prompt workflows that streamline content creation for marketing and sales. Boost your content quality, consistency, and efficiency with battle-tested techniques from hundreds of B2B leaders. Read now to leverage AI and prompt workflows for breakthrough marketing results. | Feb 2025 |
| Marketing Mad Libs: Prompt Variables for Smarter Content Automation | Discover how B2B product marketers can boost productivity and create tailored content at scale with prompt engineering and variables. Learn to simplify campaigns and deliver personalized messaging effortlessly. | Feb 2025 |
| ChatGPT Memory On vs. Off: The B2B Product Marketer’s Guide to Data Privacy | Discover how B2B Product Marketers can effectively manage ChatGPT memory settings. Learn when to turn memory on or off to protect sensitive data, avoid cross-contamination, and maintain client trust while leveraging AI for efficiency. | Feb 2025 |
| Stop Blending In: Creating Content That Actually Matters | Learn how to create AI content that stands out in a sea of generic marketing sameness. Get a proven framework for sharing your unique insights and expertise to engage enterprise audiences and drive meaningful results. Discover best practices for ChatGPT and Claude from a seasoned marketing leader. | Feb 2025 |
| 10x Your Productivity: The AI Tools Every B2B Product Marketer Needs | Unlock the power of AI for product marketing! This guide shows you how to use ChatGPT and Perplexity for research, content creation, and competitive analysis. Boost your efficiency and get ahead. | Jan 2025 |
| B2B Prompt Engineering for PMMs: A Guide to Getting the Most Out of Your AI | Discover how B2B product marketers can 10x their productivity with AI. Learn structured prompt engineering to save time, improve accuracy, and get better results. Start refining your prompts today! | Jan 2025 |
| Intro to Prompt Engineering for PMMs: How to Do More with Less (and Win) | Feeling overwhelmed as a B2B SaaS PMM? Discover how AI and prompt engineering can help you achieve more with less, boost your productivity, and stay ahead of the curve. | Jan 2025 |
| Spotting AI junk words: Why AI still can’t write like humans | Discover why AI-generated content often sounds repetitive and generic, and learn practical tips to keep your business communication sharp, authentic, and engaging. Don’t let ‘AI junkwords’ dilute your message—bring back the human touch in AI-assisted text. | Nov 2024 |
| Author Interview: Modern B2B Marketing | Explore the future of B2B marketing with insights from Kalyan Ramanathan, author of ‘Modern B2B Marketing: A Practitioner’s Guide for Marketing Excellence.’ Learn about the importance of revenue generation, the impact of generative AI, and the various facets of marketing in our latest author interview. | Nov 2023 |
| Digital Marketing in the Age of AI Disruption (Part 3) | For Part 3, we will analyze potential disruptions by using the modern B2B marketing framework and answer the following questions: 1) what’s next? 2) how will it affect my job? 3)how will it affect my organization? an finally, 4) how can we prepare? | Jun 2023 |
| Digital Marketing in the Age of AI Disruption (Part 2) | Marketing has always been awash in data and it shouldn’t surprise anyone that AI has been used in digital marketing for quite some time. In fact, a survey by an analyst firm highlighted that 67% of marketers were already using AI in 2022 compared to 33% who were not.[i] For the most part, AI is being used where two conditions exist: 1. The tasks are well defined and repeatable, and 2. The data is relatively self contained | Jun 2023 |
| Digital Marketing in the Age of AI Disruption (Part 1) | But Generative AI Is Different, or Is It? With the introduction of any new technology, there will always be naysayers and doomsdayers, optimists and dreamers. In fact, there have been three notable transitions that have shaped our modern history. | Jun 2023 |
| Mastering B2B Marketing | Modern B2B Marketing: A Practitioner’s Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It’s for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don’t understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner’s guidebook for effective, modern B2B marketing. | May 2023 |
Prompt Workflows
| Article | Summary | Date |
|---|---|---|
| Your Deal Has a Coordination Problem | A prompt workflow for building the consensus path that turns committee interest into a signed deal | Mar 2026 |
| Your Messaging Framework Has a Committee Problem | A prompt workflow for building messages that speak to every stakeholder on the committee | Mar 2026 |
| Hidden Objections Kill More Deals Than Competitors | A prompt workflow for diagnosing why B2B pipeline ends in silence | Mar 2026 |
| Stop Treating Buying Committees Like Personas | A workflow for mapping how decisions stall, move, or die inside real B2B accounts | Feb 2026 |
| Social Distribution Without Thought Leadership Decay | This workflow re-expresses ideas for social without turning them into summaries or slogans. | Jan 2026 |
| Not Every Point of View Deserves a Platform | This workflow helps teams pressure-test ideas before they become public positions | Jan 2026 |
| Thought Leadership Starts with a Point of View | A structured way to turn validated insights into a clear, defensible point of view | Jan 2026 |
| What Matters This Month | This workflow helps teams prioritize signals and align around what deserves attention now | Jan 2026 |
| Content Calendar & Editorial Planning Workflow | A structured way to turn goals, themes, and capacity into a realistic publishing plan | Jan 2026 |
| Build Joint Value Propositions That Actually Explain the “Better Together” | A workflow for shaping a unified message between two B2B companies — from shared value to solution brief. | Dec 2025 |
| How to Create Neutral, Professional Spanish Translations for LATAM | A workflow that keeps tone, clarity, and meaning intact — without regional bias or awkward phrasing | Nov 2025 |
| The Faster Way to Develop Strong PR Headlines | A practical system for shaping storylines, pressure-testing them, and tightening the narrative. | Nov 2025 |
| Testimonial Builder from Transcript Quotes | A prompt workflow that turns raw transcript excerpts into polished, persuasive customer testimonials with clear attribution. | Nov 2025 |
| The Competitive Interview Guide Workflow | Turn customer feedback into validated messaging — and uncover which claims actually resonate in the market. | Nov 2025 |
| Make Surveys Smarter (and Less Boring) | A prompt-driven workflow for building engaging surveys that reveal what your audience really thinks. | Nov 2025 |
| Turn Google Analytics Data into Actionable Insights | A workflow for B2B marketers to uncover trends, boost engagement, and improve conversion performance | Oct 2025 |
| Turn Interviews into Customer Spotlights | This repeatable framework helps B2B product marketers craft punchy, proof-driven stories. | Oct 2025 |
| How to Turn Deep Research into Actionable Market Intelligence | A repeatable workflow for product marketers to filter noise, uncover opportunities, and deliver insights that drive decisions. | Oct 2025 |
| Turn Case Studies Into Stories That Sell | This workflow shows you how to craft customer stories that resonate with buyers and drive deals forward | Oct 2025 |
| Turn Happy Customers Into Your Strongest Sales Asset | A repeatable system to build, reward, and manage customer references that drive credibility and growth. | Oct 2025 |
| How to Win at Analyst RFPs Without Losing Your Sanity | A repeatable process to map requirements, showcase differentiators, and strengthen market perception | Oct 2025 |
| Build a Repeatable Analyst Relations Strategy | A step-by-step workflow to align your messaging, secure favorable coverage, and strengthen market credibility. | Sep 2025 |
| How to Build Pitch Decks That Resonate With Executives | Turn source materials into a compelling buyer journey that connects business value, product positioning, and proof points into action. | Sep 2025 |
| How to Announce New Features to IT Leaders the Right Way | Deliver consistent, multi-channel messaging that speaks to decision-makers about impact, scalability, and value. | Sep 2025 |
| Integration Doesn’t Have to Be Painful | A repeatable process for building guides that make connecting platforms and cloud services clear, fast, and frustration-free. | Sep 2025 |
| B2B Document Review Playbook: From Draft to Strategic Asset | A structured method for marketers and SMEs to refine content, close gaps, and strengthen alignment with business goals. | Sep 2025 |
| Cross-Sell, Up-Sell, and Actually Sell More | A repeatable system for designing campaigns that feel strategic, not spammy. | Sep 2025 |
| Sales Cheat Sheet Builder: Equip Reps to Win Every Call | Arm reps with exactly what to say, show, and share when it matters most. | Aug 2025 |
| Viral Post Generator Workflow: Turn Trends into Traffic | Use this workflow to detect emerging trends, score their potential, and turn them into platform-optimized, high-impact content. | Aug 2025 |
| How to Create a Force Management-Based Value Framework | Use this workflow to define buyer value pillars, map before/after scenarios, and deliver sales-ready narratives that win deals. | Aug 2025 |
| PR and Announcement Strategy Workflow: Launch News That Lands | Follow this proven framework to craft announcements that resonate, reach your audience, and drive engagement. | Aug 2025 |
| How to Create High-Impact Sales Plays That Drive Conversions | A step-by-step process to create, launch, and optimize sales plays with clear messaging, proof points, and measurable results. | Aug 2025 |
| How to Create Data-Driven Buyer Personas from Gong Calls | Use this workflow to extract, validate, and update persona cards with quotes, insights, and full attribution. | Aug 2025 |
| Content Promotion Made Simple: Multi-Channel Campaign Builder | Plan, create, and launch a consistent, conversion-focused campaign for any asset—optimized for SEO, ads, and social media. | Aug 2025 |
| How to Create High-Impact Product Demo Videos with AI | Use this workflow to align messaging, structure content, and produce demos that resonate with your audience. | Jul 2025 |
| Turn Any Content Asset into a High-Converting Landing Page | Use this structured process to build pages that engage your audience, showcase value, and maximize conversion rates. | Jul 2025 |
| B2B Content Workflow: Write Blogs, eBooks & Whitepapers That Convert | A step-by-step AI-powered framework for creating high-impact content that drives leads, builds authority, and aligns with business goals. | Jul 2025 |
| Landing Page Copy Review Workflow: Improve Clarity & Conversion | A prompt-driven framework to audit landing page copy for clarity, tone, and conversions. | Jul 2025 |
| Strategic Battlecard Workflow for Competitive Wins | A 10-step system for CI and PMM teams to gather intel, analyze rivals, and deliver sales-ready battlecards that drive better positioning | Jul 2025 |
| QuickStart Battlecard for Competitive Sales Wins | A tactical, prompt-driven method to help your sales team compare competitors, highlight differentiators, and close more deals—faster. | Jul 2025 |
| Fix Your Banner Before the Tradeshow Starts | This actionable workflow shows you how to clarify your message, improve design, and turn your signage into a lead magnet. | Jun 2025 |
| The Ultimate B2B Product Launch Workflow | A Step-by-Step Template for Messaging, GTM, Enablement, and Post-Launch Success | Jun 2025 |
| Turn Web Pages into Marketing-Ready Data Sheets | Convert detailed web content into clear, skimmable datasheets with consistent messaging and brand tone. | Jun 2025 |
| Content Strategy Prompt Template for B2B Marketers | Create goal-driven, persona-aligned content plans that drive awareness, engagement, and sales. | Jun 2025 |
| Evolve Your Deck: Storyboard Workflow for Revisions | Step-by-step prompt system to audit, reframe, redesign, and rewrite presentation slides—ensuring your deck matches new messaging, tone, and audience strategy. | Jun 2025 |
| Build B2B SDR Email Sequences That Drive Responses | Step-by-step workflow to define audience, craft messages, personalize outreach, and optimize subject lines—so SDRs can launch high-impact campaigns quickly. | Jun 2025 |
| Translate Technical Features into Business Value Fast | Bridge the gap between complex product capabilities and what decision-makers care about—cost savings, risk reduction, and real business outcomes. | Jun 2025 |
| Homepage Audit Workflow: Turn Browsers into Buyers | A structured prompt system for identifying and fixing high-impact homepage issues. | Jun 2025 |
| Write Executive Summaries That Get Read | Skip the fluff. This prompt workflow helps you extract findings, craft clear messages, and show strategic impact—step by step. | May 2025 |
| Prompt Workflow: Build a B2B Positioning Statement That Sticks | Use Geoffrey Moore’s proven framework to define your audience, differentiation, and category — in one structured workflow. | May 2025 |
| Summarize Any Transcript with AI — No Tags, No Setup | Automatically detect the industry, extract key themes, and generate structured summaries tailored to your audience — no predefined inputs required. | May 2025 |
| Validate Your B2B Content Claims Before You Publish | A step-by-step workflow to fact-check, revise, and improve whitepapers, briefs, and strategic documents with confidence. | May 2025 |
| Prompt Workflow: Win-Loss Analysis | A workflow for conducting win-loss analysis to understand why deals are won or lost. | May 2025 |
| Bonus Prompt: Quick Case Study Builder from Transcript with Quotes, Callouts & Outcomes | A structured approach to creating compelling case studies from interview transcripts. | May 2025 |
| Bonus Prompt: Peer Review Feedback Analyzer | A workflow for analyzing peer review feedback to extract competitive intelligence. | May 2025 |
| Bonus Prompt: Executive Messaging Review & Harmonization Workflow | A structured workflow for reviewing and harmonizing executive messaging documents. | May 2025 |
| Prompt Workflow: Voice of Customer | A workflow for systematically collecting and analyzing customer feedback to uncover pain points and opportunities. | Apr 2025 |
| Prompt Workflow: Identify Unmet Needs (Part 2 of 2) | A workflow designed to identify unmet needs by analyzing user frustrations and aspirations. | Apr 2025 |
| Prompt Workflow: Uncover Audience Frustrations (Part 1 of 2) | A workflow designed to identify unmet needs by analyzing user frustrations and aspirations. | Apr 2025 |
| Prompt Workflow: Messaging Framework Creation | A workflow for developing a structured messaging framework that aligns with target audiences and product value. | Apr 2025 |
| Prompt Workflow: Understanding User Needs | Gathering insights about user pain points and goals. | Apr 2025 |
| Bonus Prompt: Demo Storyboard for AR Report | A structured approach to crafting a demo storyboard for analyst briefings, ensuring that key functional requirements and corporate messaging are effectively showcased. | Apr 2025 |
| Prompt Workflow: Demo and Video Script Development | A structured demo and video script to effectively communicate a product’s value proposition. | Mar 2025 |
| Bonus Prompt: Home Page Persona Analysis | A workflow for analyzing a company’s homepage to extract key messaging, target personas, and brand positioning. | Mar 2025 |
| Prompt Workflow: Competitive Intelligence | A workflow for conducting competitive intelligence to analyze competitors’ strengths and weaknesses. | Mar 2025 |
| Prompt Workflow: Audience Segmentation | A structured approach to audience segmentation, focusing on identifying and prioritizing target customer groups. | Mar 2025 |
| Prompt Workflow: Market Category Definition | A structured approach to defining and positioning a solution within a market category. | Mar 2025 |
| Prompt Workflow: Competitive Landscape Mapping | A structured approach to analyzing the competitive landscape within an industry. | Feb 2025 |
| Prompt Workflow: TAM Sizing | A systematic approach to calculating the Total Addressable Market (TAM) for a solution within a specific industry. | Feb 2025 |
| Prompt Workflow: Trend Discovery | A structured approach to identifying and analyzing key industry trends using AI-powered workflows. | Feb 2025 |