The PMM’s Prompt Playbook

Mastering Generative AI for B2B Marketing Success

by David E. Sweenor

Praise for The PMM’s Prompt Playbook

The PMM’s Prompt Playbook is a game-changer! The prompt workflow examples are incredibly useful, and the step-by-step instructions make it easy to apply gen AI to my daily tasks. This book is an invaluable resource for any PMM looking to unlock the power of AI in their daily workflows.

Melissa Burroughs, Director of Product Marketing

Forget the hype, this book delivers the no-BS, actionable advice that B2B marketers need to get started with prompts today. David breaks down complex concepts into digestible steps, providing clear examples and prompt workflows you can use immediately.

Dave Gerhardt, Founder, Exit Five

David Sweenor has written the essential guide to AI for product marketers. The PMM’s Prompt Playbook is a treasure trove of practical advice and actionable strategies for leveraging AI across the entire marketing spectrum. This book will empower your PMM team to drive greater efficiency, improve decision-making, and achieve breakthrough results.

Rich Mendis, CMO and Expert Member of ISO/IEC JTC 1/SC 42 Artificial Intelligence

The Generative AI Practitioner’s Guide

LLM Patterns for Enterprise Applications

by Arup Das & David E. Sweenor

Generative AI Business Applications

An Executive Guide with Real-Live Examples and Case Studies

by David E. Sweenor & Yves Mulkers

Mastering the Modern Data Stack

An Executive Guide to Unified Business Analytics

by Nick Jewell, PhD

Modern B2B Marketing

A Practitioner’s Guide for Marketing Excellence

by David E. Sweenor & Kalyan Ramanathan

Modern B2B Marketing Book Cover
Artificial Intelligence exec guide book cover

Artificial Intelligence

An Executive Guide to Make AI Work for Your Business

by David E. Sweenor

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