TinyTechGuides exists for the practitioners, leaders, and executives who never seem to have enough time to keep up with technology. Every guide is built to be read in an hour or two, and every one is focused on a single question: how do you actually apply this in a real business, government, or classroom?
We skip the hype and share what we have learned the hard way, so you can turn hard-won knowledge into action. The books are short on purpose. The ideas are not.
Remember, it’s not the tech that’s tiny, just the book.
About David Sweenor
David Sweenor is a practitioner turned strategist who has spent more than 25 years making data, analytics, and AI work in the real world. He is the founder of TinyTechGuides and the host of the Data Faces podcast, where he talks with the people actually building and deploying data, analytics, AI, and marketing at scale.
His career has two distinct chapters, and the combination is the whole point. He spent his early years inside IBM as a data science and data warehousing practitioner, on the front lines of yield engineering and analytics, where he learned the messy middle of data that never shows up on a marketing slide. He then moved into global product and technical marketing leadership at SAS, Dell, TIBCO, Alteryx, and Alation.
That dual lens is what shapes everything he writes and says. He knows how the tools are built, and he knows how they are sold, so he can cut through vendor hype and focus on what genuinely works in production. He is the author of 11 books, holds several patents, and has been named a Top 25 AI Thought Leader and a Top 10 Big Data and Analytics thought leader by Thinkers360, along with a place on the 2023 DataIQ 100.
When he is not writing or advising leadership teams, David is usually reading history or perfecting his sourdough and bagels, which, he will tell you, demand the same precision as good data science.
By the numbers
- 11 books on AI, analytics, and B2B marketing, including O’Reilly Media titles
- 25+ years implementing AI and analytics at IBM, SAS, Dell, TIBCO, Alteryx, and Alation
- Top 25 AI Thought Leader and Top 10 Big Data and Analytics thought leader (Thinkers360); DataIQ 100 (2023)
- 40+ episodes of the Data Faces podcast with leaders across data, analytics, AI, and marketing
- Several patents, spanning semiconductor engineering and cloud computing onboarding
The books
David has written 11 books. The TinyTechGuides titles are below; the full list, including the O’Reilly Media and Routledge titles, is on the TinyTechGuides books page.
- The PMM’s Prompt Playbook: Mastering Generative AI for B2B Marketing Success (2025)
- The Generative AI Practitioner’s Guide (2024)
- Generative AI Business Applications: An Executive Guide (2024)
- The CIO’s Guide to Adopting Generative AI (2023)
- Modern B2B Marketing: A Practitioner’s Guide (2023)
- Artificial Intelligence: An Executive Guide (2022)
Plus O’Reilly Media and Routledge titles including Democratizing Analytics, Automating Analytics, ML Ops: Operationalizing Data Science, and It’s All Analytics — Part II.
Patents & research
Long before the current AI wave, David was filing patents and publishing peer-reviewed research, from neural networks in the early 2000s to semiconductor defect diagnosis at IBM.
Patents and selected papers
Patents
- Method and System for On-Boarding Cloud Providers and Tenants in a Share-All Multi-Tenancy Environment (US 2013/0332587)
- Learning-Based Logic Diagnosis (US 7,558,999)
- Designing Scan Chains to Identify Process Defects (US 7,194,706)
- Defect Diagnosis for Semiconductor Integrated Circuits (US 7,089,514)
Selected papers
- The Use of Polynomial Neural Networks in Predicting Survival of Swine in Hemorrhagic Shock. Telemedicine Journal (2004)
- The Use of Polynomial Neural Networks for Mortality Prediction in Uncontrolled Venous and Arterial Hemorrhage. Journal of Trauma (2002)
- On Defining the Optical Gap of an Amorphous Semiconductor. Solid State Communications (1999)
What you’ll find here
Guides
Practical, hour-long reads on AI, B2B marketing, and modern tech, written for busy professionals.
Browse guidesData Faces podcast
Candid conversations on data, analytics, AI, and marketing with the people making it work. New episodes every other Tuesday.
Listen nowAdvisory
Strategic product marketing and AI advisory for startups and enterprises, from someone who has built the tools and sold them.
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