A fresh Claude beat my battlecard prompt workflow
A fresh Claude wrote a better battlecard prompt than my 2025 version. Here's what AI GTM engineering adds once prompts come cheap, and 3 questions to ask.
What AI GTM engineering is
Three people counted the same job and got three answers. A working definition of AI GTM engineering, and why the scarce skill is not the engineering.
When Claude goes down, does your marketing stop?
Claude went down mid-deadline. I switched to Codex and kept working. Why your context and workflows belong in files you own, not in a vendor's product.
The AI tell hiding between your sentences
Stop counting em dashes. Unearned transitions show where AI-assisted writing fakes logic and where your draft needs real thinking.
The death of SaaS is a myth
April Dunford on why competitors can’t easily copy your software Listen now on YouTube | Spotify | Apple Podcasts |...
Claude memory for marketing, six months in
Six months running marketing ops on Claude: why the real memory is your whole project folder, not the feature, and what compounds and what to delete.
Turn your prompt workflows into Claude skills
Turn reusable prompt workflows into Claude Skills with a practical PMM example, SKILL.md template, and conversion prompts.
Convert the marketing prompt workflows you’ve already written
How Claude Skills outperform Custom GPTs and prompt docs Last Tuesday, I was chatting with Claude Code and wanted to...
The Claude folder most marketers can’t find
Where it lives on a Mac, and the symlink that surfaces it When I was writing the last post on...
Is your Claude marketing OS a little quirky?
Why Skills alone are missing part of the recipe Many of my clients are gravitating towards Claude Code for marketing....