The Claude folder most marketers can’t find
Where it lives on a Mac, and the symlink that surfaces it When I was writing the last post on...
Is your Claude marketing OS a little quirky?
Why Skills alone are missing part of the recipe Many of my clients are gravitating towards Claude Code for marketing....
Marketing moats: what of that?
Brand takes years to build. Operator depth is the 2026 marketing moat that compounds in 90 days. Apply Helmer’s Process Power to your marketing function now.
The marketer’s case for Claude Code
Chat vs. Cowork vs. Code: there is no spoon Skip the Claude mode debate Most marketing teams I’ve worked with...
The buying-committee mistake killing your enterprise deals
A buying committee decision mapping workflow for marketers who are tired of no-decision losses For every product marketer, personas and...
Why most “thought leadership” dies after one post
The editorial system behind content that gets cited, shared, and remembered I spent the first half of my career as...
Augmented Intelligence: The Future of Sales Enablement
LaunchDarkly’s Matt Magne shares why augmented intelligence beats automation in sales enablement Listen now on YouTube | Spotify | Apple...
How to Spot AI Content: When Writing Lacks Personality
What Pulp Fiction can teach you about making your content memorable The sixth and final blog in a series discussing...
How to Spot AI Content: When Writing Becomes Lego Instructions
How rigid content templates are training your prospects to ignore you The fifth blog in a series discussing the great...
Escape the Marketing Twilight Zone: The Agentic AI Playbook for B2B Marketers
Rajeev Kozhikkattuthodi from Poexis reveals the three failure modes that prevent marketing teams from moving beyond analysis paralysis to measurable...