Stop marketing to individuals when committees make the decision
A buying committee decision mapping workflow for marketers who are tired of no-decision losses For every product marketer, personas and...
How to build thought leadership that compounds
The editorial system behind content that gets cited, shared, and remembered I spent the first half of my career as...
Augmented Intelligence: The Future of Sales Enablement
LaunchDarkly’s Matt Magne shares why augmented intelligence beats automation in sales enablement Listen now on YouTube | Spotify | Apple...
How to Spot AI Content: When Writing Lacks Personality
What Pulp Fiction can teach you about making your content memorable The sixth and final blog in a series discussing...
How to Spot AI Content: When Writing Becomes Lego Instructions
How rigid content templates are training your prospects to ignore you The fifth blog in a series discussing the great...
Escape the Marketing Twilight Zone: The Agentic AI Playbook for B2B Marketers
Rajeev Kozhikkattuthodi from Poexis reveals the three failure modes that prevent marketing teams from moving beyond analysis paralysis to measurable...
How to Spot AI Content: The Humanizer Trap Destroying Your Writing
Why following 47 rules to sound human makes your content more robotic than ever The fourth blog in a series...
Why Bad AI Governance Kills 95% of Enterprise Projects Before Production
Thomas Been from Domino Data Lab explains why governance accelerates AI deployment by 70% and the validation trap that kills...
Punctuation Pandemonium: When AI Content Goes Wild
The linguistic patterns that expose bot-generated copy The third blog in a series discussing the great enshittification of the written...
How to Spot AI-Generated Content: Red Flags Every Marketer Must Know
The linguistic patterns that expose bot-generated copy The second blog in a series discussing the great enshittification of the written...