How to Write Punchy B2B Messaging That Actually Converts
Emma Stratton from Punchy reveals the curse of knowledge killing most B2B conversions and the proven messaging framework that makes...
How AI Killed Traditional Competitive Analysis
Insights from David Bryson, Principal Competitive Intelligence Manager at Splunk, on turning AI information overload into a strategic advantage Listen...
The “Survival of the Nimblest” Strategy for AI Marketing Success
Insights from Judit Szabo, Global Head of Demand Generation at Endava, on balancing automation with human connections in B2B marketing...
Gartner’s Four-Box Foreteller of Fortunes (and FUD)
Decoding the Dots: What the Gartner MQ for DSML Really Means for PMMs So, the dots have danced. Again. Well,...
The Customer Hero Principle: Why Your B2B Messaging Falls Flat
Gabriela Contreras on ruthless audience prioritization, escaping jargon land, and making customers the center of your product story Listen now...
Don’t Trust Your AI With Dates: The Calendar Blindspot
A Product Marketer’s Guide to Avoiding AI Scheduling Mistakes Note: this post originally appeared on prompts.tinytechguides.com, make sure you subscribe...
The Gen AI Shift: How Product Marketing Managers Are Adapting
Melissa Burroughs on scaling PMM productivity, balancing AI efficiency with messaging alignment, and preserving the human element in marketing Listen...
Your LLM’s So Smart It’s Missing the Pepperoni
Why AI Can’t Read Your Messaging On a Page (and the Simple Fix Every PMM Needs) Last week, I worked...
The Art and Science of Prompt Workflows: Scaling B2B Content with AI
Insider Secrets to Building High-Impact Prompt Workflows for Marketing and Sales Note: This first appeared in prompts.tinytechguides.com, please sign up...
Marketing Mad Libs: Prompt Variables for Smarter Content Automation
Note: this article first appeared at prompts.tinytechguides.com, sign up today so you’re in the know. As B2B product marketers, we...