Digital Marketing in the Age of AI Disruption (Part 1)
We’ve all seen the headlines, artificial intelligence (AI) is either a) going to mark the end of humanity, or b) make the world a better place. With all the hype surrounding generative AI and ChatGPT,
Mastering B2B Marketing
The digital economy is now more customer-centric than ever. In business-to-business (B2B) marketing, we have moved from advertising, press releases, inbound sales, and promotions to more customer-centric and experiential marketing. Organizations now need to deeply understand what B2B buying committees want across an ever increasing number of channels.