AI · Data · B2B Marketing Advisory
AI without the hype.
Books, podcasts, and consulting from a data scientist turned product marketer. 25 years at IBM, SAS, Dell, TIBCO, Alteryx, and Alation.
TinyTechGuides is David Sweenor’s media and advisory brand for AI, data, and B2B marketing. 11 books, the Data Faces Podcast, weekly Substack workflows, and direct advisory work for leaders who need to ship.
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The Generative AI Practitioner’s Guide
LLM Patterns for Enterprise Applications
Generative AI is transforming how organizations compete—but knowing where to start and how to apply it effectively is the real challenge. This guide cuts through the hype with practical advice on building a business case, measuring ROI, and implementing five proven LLM patterns to deploy GenAI responsibly and successfully across the enterprise.
Modern B2B Marketing
A Practitioner’s Guide for Marketing Excellence
Modern B2B Marketing cuts through theory and buzzwords to explain how B2B marketing actually works in practice. Built around a customer-centric model, this guide shows how core marketing functions fit together—offering clear frameworks, real-world advice, and templates to help teams build and sustain high-performing B2B marketing organizations.
What customers say
Sweenor’s book on AI is both well targeted and timed. In order to succeed with AI, organizations need their business people to understand and apply the tech. This is a great resource if you want to actively participate in the AI revolution that is sweeping business.
Thomas H. Davenport, distinguished professor at Babson College
Forget the hype, this book delivers the no-BS, actionable advice that B2B marketers need to get started with prompts today. David breaks down complex concepts into digestible steps, providing clear examples and prompt workflows you can use immediately.
Dave Gerhardt, Founder, Exit Five
Nick Jewell did an awesome job in consolidating the knowledge built over the last decade of modern data architectures into a guide that you inhale in an hour, saving tons of time. Incredible!
David Matyáš, Principal Analytics Consultant
Elevate your strategy with expert consulting
Explore how I can support your team as a strategic marketing partner. We’ll talk through your goals, current challenges, and where you need additional strategic support — then explore how I could plug into your team to help drive impact.
- Go-to-market strategy
- Product positioning
- Market analysis
- Competitor research
- Channel optimization
- AI insights and trends