The PMM’s Prompt Playbook
Mastering Generative AI for B2B Marketing Success
by David E. Sweenor
Praise for The PMM’s Prompt Playbook
The PMM’s Prompt Playbook is a game-changer! The prompt workflow examples are incredibly useful, and the step-by-step instructions make it easy to apply gen AI to my daily tasks. This book is an invaluable resource for any PMM looking to unlock the power of AI in their daily workflows.
Melissa Burroughs, Director of Product Marketing
Forget the hype, this book delivers the no-BS, actionable advice that B2B marketers need to get started with prompts today. David breaks down complex concepts into digestible steps, providing clear examples and prompt workflows you can use immediately.
Dave Gerhardt, Founder, Exit Five
David Sweenor has written the essential guide to AI for product marketers. The PMM’s Prompt Playbook is a treasure trove of practical advice and actionable strategies for leveraging AI across the entire marketing spectrum. This book will empower your PMM team to drive greater efficiency, improve decision-making, and achieve breakthrough results.
Rich Mendis, CMO and Expert Member of ISO/IEC JTC 1/SC 42 Artificial Intelligence
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