Governance now decides whether AI delivers value
Six data and AI leaders from the BARC 2026 retreat on why governance, control, and context decide whether AI delivers value.
Forget AGI. Your AI is dumb without your data.
Josh Howard of Databricks on why context decides the agentic enterprise Listen now on YouTube | Spotify | Apple Podcasts...
Meeting users where they are
Mary Kern’s new design premise from Qlik Connect 2026 YouTube Three words defined the Qlik Connect 2026 keynote: context, trust,...
Convert the marketing prompt workflows you’ve already written
How Claude Skills outperform Custom GPTs and prompt docs Last Tuesday, I was chatting with Claude Code and wanted to...
Why AI agents require a Switzerland approach to metadata
Collate CMO Steve Wooledge on using semantic intelligence to ground machine reasoning Listen now on YouTube | Spotify | Apple...
The Claude folder most marketers can’t find
Where it lives on a Mac, and the symlink that surfaces it When I was writing the last post on...
Is your Claude marketing OS a little quirky?
Why Skills alone are missing part of the recipe Many of my clients are gravitating towards Claude Code for marketing....
Marketing moats: what of that?
Brand takes years to build. Operator depth is the 2026 marketing moat that compounds in 90 days. Apply Helmer’s Process Power to your marketing function now.
Bots need not apply
How Kate Strachnyi built a data and AI media company on authentic voices Listen now on YouTube | Spotify |...
The marketer’s case for Claude Code
Chat vs. Cowork vs. Code: there is no spoon Skip the Claude mode debate Most marketing teams I’ve worked with...