The Claude folder most marketers can’t find
Where it lives on a Mac, and the symlink that surfaces it When I was writing the last post on...
Is your Claude marketing OS a little quirky?
Why Skills alone are missing part of the recipe Many of my clients are gravitating towards Claude Code for marketing....
Marketing moats: what of that?
Brand takes years to build. Operator depth is the 2026 marketing moat that compounds in 90 days. Apply Helmer’s Process Power to your marketing function now.
Bots need not apply
How Kate Strachnyi built a data and AI media company on authentic voices Listen now on YouTube | Spotify |...
The marketer’s case for Claude Code
Chat vs. Cowork vs. Code: there is no spoon Skip the Claude mode debate Most marketing teams I’ve worked with...
AI’s 3 Ws are killing enterprise ROI
A practitioner’s field report from Gartner D&A Summit 2026 Four out of five organizations are deploying AI. Only one in...
Why bad data didn’t matter until now
A conversation with Qlik’s Brendan Grady on consequence management in the agentic era YouTube | Spotify | Apple Podcasts |...
When AI gets its own interview
Bonus episode from the Data Faces Podcast with Scott Taylor So, an A-Eye, a Data Whisperer, and a podcast host...
Truth before meaning — the three-word fix for data management
How Scott Taylor, the Data Whisperer, helps data leaders stop losing the room Listen now on YouTube | Spotify |...
The most dangerous AI agent is the one that’s still running
Dataiku’s Conor Jensen on agent management, vibe coding for data, and getting AI from pilot to production Listen now on...