Forget the hype, this book delivers the no-BS, actionable advice that B2B marketers need to get started with prompts today. 

–Dave Gerhardt, Founder, Exit Five

About The PMM’s Playbook

Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I’ve tested hundreds of AI workflows and have identified what actually works for B2B product marketing.

The PMM’s Prompt Playbook: Mastering Generative AI for B2B Marketing Success distills that experience into practical workflows that help you better understand customer needs, build rich personas, analyze competitors, enable sales teams, and plan product launches. There are no theoretical discussions about AI potential—just proven prompt-driven workflows that cut research time, accelerate content creation, and improve marketing outcomes.

Each chapter walks through specific workflows that are refined through real-world applications. You’ll learn how to extract insights from customer feedback, create targeted content for different buyer personas, build compelling product narratives, and accelerate launch planning.

This is a practical guide for working smarter. Want to analyze a competitor’s positioning in minutes instead of hours? Need to generate targeted content for five different personas? Looking to speed up launch planning without sacrificing quality? The workflows in this playbook show you how.

Written for busy product marketers who need proven solutions, this guide helps you deliver quick wins that drive real business impact. Every prompt and process has been tested and refined through hands-on experience in B2B technology marketing.

Remember, it’s not the tech that’s tiny, just the book!™

What Product Marketing Leaders Are Saying

Melissa Burroughs, Director of Product Marketing

The PMM’s Prompt Playbook is a game-changer! David’s book has completely transformed my approach to product marketing. Before reading this book, I’d only tried using AI for a few simple tasks, like automating repetitive processes or drafting basic content. I wasn’t leveraging AI to help me craft PMM strategy—but now, thanks to David Sweenor’s guidance, I’m doing more than I thought possible. I can go from high-level ideas to refined GTM strategy faster than ever before. The prompt workflow examples are incredibly useful, and the step-by-step instructions make it easy to apply gen AI to my daily tasks. This book is an invaluable resource for any PMM looking to unlock the power of AI in their daily workflows.

Dave Gerhardt, Founder, Exit Five

Forget the hype, this book delivers the no-BS, actionable advice that B2B marketers need to get started with prompts today. David breaks down complex concepts into digestible steps, providing clear examples and prompt workflows you can use immediately. Whether you’re a seasoned PMM or just starting out, The PMM’s Prompt Playbook will equip you with the skills and knowledge to thrive in the age of gen AI.

Rich Mendis, CMO and Expert Member of ISO/IEC JTC 1/SC 42 Artificial Intelligence

David Sweenor has written the essential guide to AI for product marketers. The PMM’s Prompt Playbook is a treasure trove of practical advice and actionable strategies for leveraging AI across the entire marketing spectrum. This book will empower your PMM team to drive greater efficiency, improve decision-making, and achieve breakthrough results.