Data Faces Podcast

Generative AI isn't just hype—it's already creating real value in business. In this episode of TinyTechGuides Talks, I sit down with Yves Mulkers, my co-author of "Generative AI Business Applications," to talk about how AI is making a real difference in practical, down-to-earth ways.

We started out wanting to write a simple report, but it quickly became something much bigger—a full book with actual real-world use cases. In this conversation, we cover:

Over 70 examples of how generative AI is being applied across industries.
How businesses can get started without feeling overwhelmed.
The risks and challenges with using AI, including data privacy issues.
Why our book stands out: it’s full of practical advice, not unrealistic promises.
If you’re an executive wondering if AI is right for your company or just curious about the practical side of AI, this video gives solid, real-world insights.

🔔 Subscribe to get more videos about using tech to solve real business problems.

Timestamps: 00:00 - Introduction & How the Book Came About 05:00 - Yves’ Background: From DJ to AI Expert 10:00 - Practical Business Use Cases for Generative AI 14:30 - Data and Privacy Concerns 22:00 - Advice for Business Leaders Who Are Skeptical of AI 27:00 - Debunking AI Myths 32:00 - Fun Rapid-Fire Questions: Chocolate Spaghetti & AI Superpowers

👥 Guest: Yves Mulkers - Co-author of "Generative AI Business Applications" 🎙 Host: David Sweenor - Co-author & Business Technologist

📘 Check Out the Book: Generative AI Business Applications: https://tinytechguides.com/media/generative-ai-business-applications/

If you enjoyed the conversation, hit like, share your thoughts in the comments, and subscribe for more straightforward tech talks.

#GenerativeAI #BusinessUses #TinyTechGuides #DataPrivacy #AIInBusiness #TechForLeaders #DataAnalytics

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AI-generated podcast using Google NotebookLM about a blog I wrote titled: Why LLM Patterns Are the Key to Enterprise Success — And Why Ignoring Them is a Mistake. #generativeai #ai #llm #tinytechguides

Read the blog at https://tinytechguides.com/blog/why-llm-patterns-are-the-key-to-enterprise-success-and-why-ignoring-them-is-a-mistake/.

Get the book at https://tinytechguides.com/media/the-generative-ai-practitioners-guide/

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Are you looking for the latest strategies to help you succeed in B2B marketing? Join TinyTechGuides Talks as author Kalyan Ramanathan and David Sweenor discuss his recently released book on Modern B2B Marketing and the impact of generative AI. Get ready to unlock the secrets behind modern marketing techniques, from innovative data-driven tactics to creative ads! Grab your copy of Kalyan's book today from Amazon and start transforming your B2B marketing potential now!https://www.amazon.com/gp/product/B0C63RVZT8

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TinyTechGuides Talks - Decoding the Modern Data Stack Interview with Dr. Nick Jewell. Dr. Nick Jewell discusses his recent book release with David Sweenor. Grab your copy today on Amazon. https://www.amazon.com/Mastering-Modern-Data-Stack-TinyTechGuides/dp/B0CJXKKM2H/

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📢 Too much jargon is killing your message.
In this clip, Gabriela Contreras shows why real customer language beats buzzwords—and how to harness voice-of-customer insights for better B2B content.

🔍 Key Takeaways:
1- Why jargon erodes trust and clarity in messaging
2- How to gather and use customer language without needing logos
3- Tips for building a more human connection in your marketing

📩 More insights & resources:
👉 https://open.substack.com/pub/davidsweenor/p/the-customer-hero-principle-why-your?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 https://www.linkedin.com/in/mgcontreras/

💬 How do you capture customer voice in your work?
👍 Like and subscribe if you're tired of jargon-heavy messaging!
Visit https://tinytechguides.com/

#VoiceOfCustomer #B2BMarketing #MessagingStrategy #ContentMarketing

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📢 “Productivity” is a buzzword—unless you make it human.
Gabriela Contreras explains how to emotionally connect with buyers by digging deeper into what productivity actually means for them.

🔍 Key Takeaways:
1- Why emotional resonance matters in “rational” B2B marketing
2- How to unpack overused terms like productivity using the 5 Whys
3- Turning abstract benefits into meaningful customer outcomes

📩 More insights & resources:
👉 https://open.substack.com/pub/davidsweenor/p/the-customer-hero-principle-why-your?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 https://www.linkedin.com/in/mgcontreras/

💬 What’s a buzzword you think we should retire in B2B?
👍 Hit like if you’re all for less jargon and more humanity.

Visit https://tinytechguides.com/

#EmotionalMarketing #ProductivityMessaging #B2BSaaS #MessagingTips

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📢 Feature-first messaging is killing your clarity.
In this clip, Gabriela Contreras breaks down the VBF rule—Value, then Benefit, then Feature—and explains how to flip your messaging outside-in.

🔍 Key Takeaways:
1- Why “feature-first” messaging falls flat in B2B
2- How the VBF framework improves clarity and relevance
3- Translating technical features into real-world wins

📩 More insights & resources:
👉 https://open.substack.com/pub/davidsweenor/p/the-customer-hero-principle-why-your?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 https://www.linkedin.com/in/mgcontreras/

💬 Have you used the VBF rule before? Share your go-to framework.
👍 Subscribe for more battle-tested strategies from top product marketers.

Visit https://www.tinytechguides.com

#ProductMarketing #MessagingFramework #B2BStorytelling #CustomerValue

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📢 Want messaging that actually converts? Start by making your customer the hero.
In this clip, Gabriela Contreras shares why spotlighting your product is a mistake—and how to reframe your message to elevate your buyer.

🔍 Key Takeaways:
1- Why your product is not the story—your customer is
2- How customer-centric messaging builds trust and clarity
3- Techniques for shifting messaging focus from features to outcomes

📩 More insights & resources:
👉 https://open.substack.com/pub/davidsweenor/p/the-customer-hero-principle-why-your?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 https://www.linkedin.com/in/mgcontreras/

💬 Agree that the customer is the hero? Share your thoughts!
👍 Like this clip? Subscribe for more real talk on marketing.

#CustomerMarketing #ProductMarketing #B2BStrategy #Messaging

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This video is private.

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📢 What happens when AI marketing goes way too far?
Robert Lake shares a hilarious—and horrifying—story about in-store AI that personalized product suggestions a little too well. Learn why privacy and foresight are critical in AI design.

🔍 Key Takeaways:
1- Real-world example of AI crossing the privacy line
2- Why UX design in AI must anticipate unintended consequences
3- How Jurassic Park's chaos theory applies to AI decision-making

📩 More insights & resources:
👉 Explore deeper reflections on trust in AI
🔗 Connect with Robert: https://www.linkedin.com/in/rjlake/

💬 What’s the weirdest AI marketing moment you’ve seen?
👍 If this made you pause, give it a like & subscribe!

#AIEthics #PrivacyInTech #MarketingFails #RobertLake #TinyTechGuides

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📢 No strategy? No success.
Robert Lake breaks down the essential first step of any AI initiative: defining the problem you’re solving. Without clarity on business goals and customer value, AI becomes just another shiny distraction.

🔍 Key Takeaways:
1- Why AI must be grounded in clear business objectives
2- How to align AI initiatives with client needs and legal safeguards
3- The importance of defining success before you build

📩 More insights & resources:
👉 The Grandmother Test: Building AI with Trust
🔗 Connect with Robert: https://www.linkedin.com/in/rjlake/

💬 Are your AI goals business-driven or tech-driven? Let us know.
👍 Like this clip? Subscribe for more no-nonsense strategy content.

#AIPlanning #BusinessStrategy #AIExecution #RobertLake #TinyTechGuides

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📢 AI isn’t magic—it’s just another business tool.
In this clip, Robert Lake explains why customer needs—not engineering dreams—must drive AI strategy. Lean Six Sigma rule #1? The customer is king.

🔍 Key Takeaways:
1- AI success requires feedback loops and customer validation
2- Engineers and marketers aren’t the primary audience—customers are
3- AI should solve real problems, not chase novelty

📩 More insights & resources:
👉 Read “The Grandmother Test” on Substack
🔗 Connect with Robert: https://www.linkedin.com/in/rjlake/

💬 Does your AI team listen to your customers? Drop your thoughts!
👍 Found this helpful? Like and subscribe for more leadership insights.

#CustomerDrivenAI #LeanSixSigma #AIInBusiness #TinyTechGuides

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📢 AI hype is everywhere—but leaders need discipline.
In this clip, Robert Lake offers straight talk for CEOs and business owners: focus on value, not vanity. Ask yourself three questions—Does it make money, save money, or keep us compliant?

🔍 Key Takeaways:
1- Why chasing the latest AI trend can waste resources
2- The 3 questions every CEO should ask before greenlighting tech
3- How to align AI with business ROI—not just buzzwords

📩 More insights & resources:
👉 Read more: The Grandmother Test on Substack
🔗 Connect with Robert: https://www.linkedin.com/in/rjlake/

💬 Has your org been tempted by AI hype? Drop a comment.
👍 If this helped you rethink priorities, hit like & subscribe.

#AIForCEOs #TechStrategy #BusinessLeadership #RobertLake #TinyTechGuides

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