Recent Blogs
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Mastering B2B Marketing
The digital economy is now more customer-centric than ever. In business-to-business (B2B) marketing, we have…
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The Art of The AI KPI
With the current economic uncertainty that surrounds us, Chief Data and Analytics Officers are under…
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Busting AI Myths: Getting Started with AI
Have you started using artificial intelligence (AI) and machine learning (ML) in your analytics initiatives?…
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Crossing the AI Chasm
The analytics chasm fundamentally boils down to one thing: a lack of analytics capacity within…
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Four Steps to Remove AI Waste
When you think about decision making in the context of those steps, you realize that…
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Why Organizations Need to Double Down on Analytics to Drive Innovation
Dynamic and uncertain marketing conditions have created new opportunities, but organizations will need to prioritize…
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