Data Faces Podcast

Generative AI isn't just hype—it's already creating real value in business. In this episode of TinyTechGuides Talks, I sit down with Yves Mulkers, my co-author of "Generative AI Business Applications," to talk about how AI is making a real difference in practical, down-to-earth ways.

We started out wanting to write a simple report, but it quickly became something much bigger—a full book with actual real-world use cases. In this conversation, we cover:

Over 70 examples of how generative AI is being applied across industries.
How businesses can get started without feeling overwhelmed.
The risks and challenges with using AI, including data privacy issues.
Why our book stands out: it’s full of practical advice, not unrealistic promises.
If you’re an executive wondering if AI is right for your company or just curious about the practical side of AI, this video gives solid, real-world insights.

🔔 Subscribe to get more videos about using tech to solve real business problems.

Timestamps: 00:00 - Introduction & How the Book Came About 05:00 - Yves’ Background: From DJ to AI Expert 10:00 - Practical Business Use Cases for Generative AI 14:30 - Data and Privacy Concerns 22:00 - Advice for Business Leaders Who Are Skeptical of AI 27:00 - Debunking AI Myths 32:00 - Fun Rapid-Fire Questions: Chocolate Spaghetti & AI Superpowers

👥 Guest: Yves Mulkers - Co-author of "Generative AI Business Applications" 🎙 Host: David Sweenor - Co-author & Business Technologist

📘 Check Out the Book: Generative AI Business Applications: https://tinytechguides.com/media/generative-ai-business-applications/

If you enjoyed the conversation, hit like, share your thoughts in the comments, and subscribe for more straightforward tech talks.

#GenerativeAI #BusinessUses #TinyTechGuides #DataPrivacy #AIInBusiness #TechForLeaders #DataAnalytics

0 0

AI-generated podcast using Google NotebookLM about a blog I wrote titled: Why LLM Patterns Are the Key to Enterprise Success — And Why Ignoring Them is a Mistake. #generativeai #ai #llm #tinytechguides

Read the blog at https://tinytechguides.com/blog/why-llm-patterns-are-the-key-to-enterprise-success-and-why-ignoring-them-is-a-mistake/.

Get the book at https://tinytechguides.com/media/the-generative-ai-practitioners-guide/

2 0

Are you looking for the latest strategies to help you succeed in B2B marketing? Join TinyTechGuides Talks as author Kalyan Ramanathan and David Sweenor discuss his recently released book on Modern B2B Marketing and the impact of generative AI. Get ready to unlock the secrets behind modern marketing techniques, from innovative data-driven tactics to creative ads! Grab your copy of Kalyan's book today from Amazon and start transforming your B2B marketing potential now!https://www.amazon.com/gp/product/B0C63RVZT8

2 0

TinyTechGuides Talks - Decoding the Modern Data Stack Interview with Dr. Nick Jewell. Dr. Nick Jewell discusses his recent book release with David Sweenor. Grab your copy today on Amazon. https://www.amazon.com/Mastering-Modern-Data-Stack-TinyTechGuides/dp/B0CJXKKM2H/

2 0

AI might sound smart—but it doesn’t know that Tuesday follows Monday. Or that April has 30 days. So why are we trusting it with our content calendars?

In this one-minute Tidbit, we break down why large language models (LLMs) are great for creativity, but fail hard at logic—especially when it comes to scheduling.

If you’re letting AI pick your campaign dates, don’t be surprised if your big launch drops on “Super Bowl Thursday.” 😬

👉 Watch, learn, and avoid the calendar chaos.
📖 Read more here: https://open.substack.com/pub/davidsweenor/p/dont-trust-your-ai-with-dates-the?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

#AITips #MarketingFails #TinyTechGuides

0 0

📢 Using Gen AI at work? You could be risking more than you think.
In this Data Faces Podcast clip, Melissa Burroughs, Director of Product Marketing at Alteryx, breaks down why protecting data is non-negotiable when using AI tools. From company policy to real-world risks, she shares what every marketer and business leader needs to hear.

Before you copy/paste that customer data into ChatGPT—watch this.

🔍 Key Takeaways:
1-Never share confidential or proprietary info with public Gen AI tools.
2-Always check your company’s AI use policy before experimenting.
3-Internal tools are coming—wait for them if public AI poses risks.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 Have you seen risky AI behavior at work? Share below.
👍 Like & subscribe for more real-talk on AI, ethics, and marketing.

#GenAI #DataPrivacy #MarketingEthics

0 0

📢 Are you using Gen AI to help—or hurt—your marketing?
Product Marketing Managers (PMMs) are embracing AI, but not without a few missteps. In this clip from the Data Faces Podcast, Melissa Burroughs, Director of Product Marketing at Alteryx, shares a critical warning: AI can make you less effective if you don’t use it thoughtfully.

Discover what PMMs get wrong when adopting Gen AI—and how to avoid turning helpful tools into a liability.

🔍 Key Takeaways:
1-AI doesn’t excuse sloppy work—PMMs must own the message, no matter the tool.
2-Common mistake: outsourcing tasks AI can’t fully handle (like strategic messaging).
3-Being a PMM still means being the steward of clarity, trust, and quality.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 What do you think? Have you seen Gen AI used the wrong way? Drop a comment below!
👍 Like, share & subscribe for more real-talk on AI, marketing, and leadership.

#MarketingStrategy #GenAI #PMM #datafacespodcast

0 1

📢 Just because Gen AI says it doesn’t mean it’s true.
In this Data Faces Podcast clip, Melissa Burroughs, Director of Product Marketing at Alteryx, shares real-world examples of how Gen AI gets things wrong—convincingly wrong. From fake quotes to misused words, she shows how one unchecked phrase can erode trust.

If you're using AI to create content, this is your reminder: check everything.

🔍 Key Takeaways:
1-Gen AI can fabricate quotes, facts, and product details.
2-Even small wording errors (like “complimentary” vs. “complementary”) damage trust.
3-PMMs must own the final message and act as fact-checkers.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 Ever caught AI making something up? Let us know below.
👍 Like, comment & subscribe for more AI marketing wisdom.

#AIinMarketing #GenAI #ContentStrategy

0 0

📢 Does it matter who—or what—created your content?
In this Data Faces Podcast clip, Melissa Burroughs, Director of Product Marketing at Alteryx, explores the tension between internal transparency and external perception when using Gen AI in marketing. While customers care about outcomes, internal teams need clarity.

AI isn’t just a content tool—it’s a management challenge.

🔍 Key Takeaways:
1-External audiences care about value, not authorship.
2-Internal transparency is key to performance and resource planning.
3-Disclosing AI use helps teams stay accountable and aligned.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 Should companies disclose AI-generated content? Drop your take below.
👍 Like, share & subscribe for more on marketing, tech, and team strategy.

#AITransparency #ContentStrategy #GenAI

0 0

📢 Can Gen AI really replace deep product knowledge?
In this clip from the Data Faces Podcast, Melissa Burroughs, Director of Product Marketing at Alteryx, breaks down why PMMs must become BS filters in the age of AI. With Gen AI hallucinating facts and creating content that sounds right but isn’t, product marketers need sharper expertise than ever.

If you think AI is doing your job for you, think again.

🔍 Key Takeaways:
1-Gen AI doesn't “know” your product—PMMs must validate and fact-check everything.
2-Misleading content can damage your brand and decision-making.
3-Subject-matter expertise is now a critical competitive advantage for PMMs.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 Seen Gen AI hallucinate? Share your story below!
👍 Like, share & subscribe for more unfiltered insights on AI and marketing.

#GenAI #PMM #AIinMarketing

0 0

📢 Just because it’s AI-generated doesn’t mean it’s good.
In this Data Faces Podcast clip, Melissa Burroughs, Director of Product Marketing at Alteryx, issues a warning to content creators and marketers: Gen AI outputs need curation, not copy-pasting. Repetitive, robotic content weakens your brand and turns off your audience.

AI is a tool—not an excuse to be forgettable.

🔍 Key Takeaways:
1-PMMs must maintain quality control, even with AI in the workflow.
2-Repetitive “AI-speak” damages clarity, tone, and trust.
3-Your voice and critical thinking are what make content impactful.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 Tired of reading generic AI copy? Call it out below.
👍 Like, share & subscribe for more honest AI and marketing insights.

#ContentQuality #GenAI #MarketingLeadership

0 0

📢 AI can’t build consensus. PMMs can.
In this Data Faces Podcast clip, Melissa Burroughs, Director of Product Marketing at Alteryx, highlights why soft skills and cross-functional collaboration are becoming make-or-break traits for PMMs in an AI-driven world. Strategy is important—but alignment is everything.

Gen AI won’t herd the cats. That’s still your job.

🔍 Key Takeaways:
1-PMMs are the bridge between product, engineering, and go-to-market.
2-As AI automates content, human collaboration becomes more critical.
3-Soft skills like influence, consensus building, and relationship management are now table stakes.

📩 More insights & resources:
👉 Explore prompts and strategies: https://prompts.tinytechguides.com
📰 Read the full article on Substack: https://open.substack.com/pub/davidsweenor/p/the-gen-ai-shift-how-product-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Melissa Burroughs on LinkedIn: https://www.linkedin.com/in/melissaburroughs/

💬 Is collaboration being overlooked in the AI race? Let us know below.
👍 Like, comment & subscribe for more AI and leadership insights.

#PMMRoles #AIinBusiness #Collaboration

0 0

This video is private.

0 0